Pepsi Hosts New Music Festival Podcast from
Enters Exclusive Partnership in Groundbreaking Sasquatch! Series
George, WA – May 16, 2016 – Pepsi has been named exclusive host of “The Official Sasquatch! Festival Podcast,” a recently launched series created by CRN International’s Collisions podcast division. The podcast breaks new ground by providing a rare behind-the-scenes look at a major music festival, Sasquatch! 2016 at the Gorge Amphitheatre in George, WA, over the Memorial Day Weekend.
Pepsi’s Kola House will be mentioned in all marketing leading up to the event and will be the on-site home where podcast host John Norris will conduct interviews with some of the festival’s performing artists.
The Sasquatch! Music Festival is a haven for indie rock bands, singer-songwriters, alternative rock, hip hop and even comedy acts. Regarded as one of the top summer music festivals, it is entering its 15th year. The “Official Sasquatch! Festival 2016 Podcast” launched last month and will run through the duration of the event. It takes music lovers on a fascinating journey leading up to the Sasquatch! Music Festival with up-close stories you can’t get elsewhere. Interviews with Brittany Howard of Alabama Shakes, Kurt Vile, Borns, Telekinesis, and festival founder Adam Zacks have already been posted. Leading up to the festival, the podcast posts two episodes a week and will post daily from the event site.
The Sasquatch! Podcast represents the latest addition to CRN International’s fast-growing portfolio of podcasts under its Collisions brand, whose initial launches have been soaring up the iTunes podcast charts. Other Collisions podcasts include: “The Car and Driver Podcast,” partnering with industry leader Car and Driver magazine; “Distraction,” hosted by New York Times best-selling author and leading psychiatrist Dr. Edward Hallowell; and Stockton, hosted by sportscasting icon Dick Stockton. Announcements of other series are pending.
CRN, which for decades has produced award-winning audio campaigns for hundreds of well-known consumer brands, will work closely with the Sasquatch! team to conceptualize, produce and distribute the podcast on iTunes, Stitcher, SoundCloud and other outlets.
Click HERE to download and subscribe to The Official Sasquatch! Festival Podcast.
The Sasquatch! Music Festival is an annual music festival held at the Gorge Amphitheatre in George, WA. The festival takes place on Memorial Day Weekend, running for three to four days. Sasquatch! typically features a range of musical genres, with the emphasis being on independent rock bands and singer-songwriters, but also including alternative rock, hip hop, electronic dance music and comedy acts. Most attendees of the festival camp in designated campsite fields nearby, as the venue is relatively remote and there are no large urban areas nearby. Sasquatch! was voted as one of the “Top 10 Summer Music Festivals in the U.S.” by ConcertBoom.
About CRN International
CRN International is the leading radio marketing company, pioneering strategies and producing creative programming that gives major advertisers competitive advantages through radio and emerging audio media. The company recently launched Collisions, which produces “podcasts for curious people.” The company is headquartered in Hamden, CT, with offices in New York, Minneapolis, Detroit, and Hershey, PA.
About Pepsi’s Kola House
Kola House is a new restaurant coming soon to New York City’s Meatpacking neighborhood. Operated by Lisle Richards and Eric Marx of well-known hospitality group The Metric (behind the Gilded Lily, The Wayfarer and more), Kola House will specialize in American cuisine and craft cocktails developed by Alex Ott. An American light bites menu with simple global influences will serve as the perfect complement to Ott’s intricate cocktails and elixirs. Ott is bringing his unique background in flavor chemistry and global palates to Kola House. The flagship space, located at 408 West 15th Street, was designed in partnership by PepsiCo Design and Kravitz Design, a team of passionate creatives, with Lenny Kravitz at the helm. The Kravitz team worked closely alongside PepsiCo and The Metric, to bring the Kola House experience to life. Kola House incorporates tile, wood, copper and concrete modern elements, while maintaining a familiarity and warmth.
Director, TM Pepsi Communications